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I care! Smart Living Challenge

Lorenza Quinzi Carmo, a recent international student in GDD, took her “I care!” Rewards Program concept from the GD 374 Brand Identity course and entered the Smart Living Challenge with it.

Inspire, recycle, enjoy. The “I care!” Rewards program takes used Inspire bottles, recycles them at the actual factory where they were made and brings them back to the supermarket filled with another great and fresh organic soup. Customers just have to return their used inspire bottle to the recycle machine and validate their rewards card to get the package discount on their next purchase.

The Smart Living Challenge is an international competition. Take a look at her submission and remember to vote.