During my final year of studies here at UFV, I had the opportunity to create a promotional video for the GDD and SOCA programs for my practicum. This experience allowed me to apply my concept-making and visual storytelling skills as a graphic design student while exploring filming and video production. Approaching graduation, I wanted to give back to the community that supported my growth as a creative, and this practicum felt like the perfect opportunity to do that.
At first, I felt intimidated taking on this practicum. Most of my work has always centred around concept development and design, and I had very little experience with filmmaking. Still, I wanted to challenge myself, so I made it a goal to step outside my comfort zone and grow through the process. Throughout my practicum, I worked under the guidance of supervisors Laura Schneider and Matej Balaz, whose support helped me feel confident in my ability to complete the project.
In this practicum, I had the opportunity to manage the entire creative process for the project. I began with intensive research on our target audiences to develop a video concept and script that aligned with the project’s goals. At this stage, I was able to use a lot of what I’ve learned in graphic design. From analyzing the audience to storyboarding and guiding the visual direction, all while keeping the video’s main message in mind. After presenting my concept and receiving approval from my supervisors, I began moving into the video production side of the project. Filming was the most challenging part of the project, especially as someone who doesn’t usually work with video. But I’m grateful for the challenge because it taught me a lot. From coordinating participants and organizing filming days to teaching myself the editing process, I remained committed to making the project a reality despite my limited experience.
I learned the importance of adaptability and flexibility. I realized how schedules and plans don’t always work out, and this experience prepared me for what real-world creative work is like. When the project’s progress strayed from the original plan, I learned to treat it as part of the process, and having this mindset helped me find ways to get back on track. Even though it felt challenging to readjust my plan, I was happy it pushed me to be resourceful.
This whole experience encouraged me to be more open to challenges and to recognize them as opportunities to push myself forward. Learning to adapt, problem-solve, and stay committed taught me lessons I’ll carry into my future work as a creative professional. I’m excited to continue growing as a designer, and I’m glad to walk away from this experience feeling more confident and accomplished.
