Janice’s Fall Practicum

Janice Ngo
GD459
Fall 2024
Vanspec Marketing
Graphic Design Assistant

Over the fall, I had the opportunity to work as a graphic design assistant at Vanspec Marketing. They are a dynamic marketing agency specializing in social media marketing, digital advertising, SEO optimization, and web development for medium-sized businesses. My time there was an enriching experience as it gave me insights into both the creative and professional sides of the design industry. 

One of the key aspects of my practicum was learning the company’s various tools and software to streamline communication and project management. I had the chance to familiarize myself with Basecamp, Slack, Toggl, and Loomly. As someone who had primarily worked with design tools like Adobe Creative Suite, I found it great to expand my skill set. 

Some work I got to do included designing email newsletters, social media posts, digital ads, and a website homepage redesign. Each had its unique challenges, whether working within specific constraints, adhering to brand guidelines, or sourcing the right image. 

The team at Vanspec was always responsive and supportive, which made it easy for me to ask questions and resolve any issues quickly. I appreciated the constructive feedback I received throughout my time there, as it helped me grow as a designer and push the boundaries of my creativity. 

One of the highlights of my internship was participating in a team dine-out at a restaurant that was one of Vanspec’s clients. Since the practicum was remote, this was a wonderful opportunity to connect with the team on a more personal level. It was fascinating to learn that the agency designed the website for this restaurant. 

My time at Vanspec Marketing provided me with invaluable insights into the professional side of the design industry. I gained a better understanding of how design agencies operate, how they manage client relationships, and the business side of design. I saw firsthand how important communication, collaboration, and time management are in an agency setting. Working at a design agency taught me how fast-paced it was and how to adapt quickly. This challenge helped me develop stronger time management skills and taught me how to prioritize tasks more effectively. 

Looking back on my experience at Vanspec Marketing Design Agency, I am incredibly grateful for the exposure to a dynamic and creative environment. My time there has been instrumental in building my technical skills and giving me a deeper understanding of the design industry.