Serena is a graphic designer passionate about working with small businesses. She strives to achieve strong visual identities that make a lasting impression on your community. Her approach to design starts with a discovery process that includes extensive research and ideation. Taking pride in telling a story through her designs, Serena specializes in brand identity. Connect with Serena today!
Dean's List 2018 and 2019
Brand Identity & Packaging
Stwáze [ st-wah-za ] is the solution to the limited amount of non-alcoholic beverages in today's market. Through research, I found that more people want to appear as themselves rather than who they are when consumed by alcohol. The outcome of this project used my indigenous territory of Nłeʔkepmx Tmíxʷ (Nlaka’pamux) as inspiration. In my indigenous language, stwáze means appear. My drive to my territory is up a windy highway which I wanted to translate through the wordmark and packaging.