Meet Monique, a talented graphic designer passionate about creating designs that convey meaning and connect people with a brand's values. Monique has developed a keen eye for detail and a deep understanding of how to create visually stunning designs that capture the essence of a brand's identity. She is passionate about helping businesses in this industry communicate their message and engages with their audience through design.
Deans List 2019-2022
The Town Butcher
In-House visual system
The goal of this project was to develop a branding system for ""The Town Butcher,"" a local butcher shop in Chilliwack, British Columbia. The current branding does not reflect the high-quality products the owner carries or the care he puts into selecting them.
The issue of consumerism has created a disconnect between people and the process of how they get their food, particularly with meat. Highly processed meat makes it easy to distance oneself from the idea that it comes from an animal, reducing feelings of empathy for the animal. This disconnect has an impact on health, as it conceals the true composition, care, and production of food.
The branding system developed for The Town Butcher aimed to bridge this gap and communicate the shop's commitment to high-quality, ethically sourced meat. The system implemented allowed the quality of the product to speak for itself, rather than hide behind gimmicky branding. By using a simple, honest design approach and emphasizing the natural beauty of the product, the branding system helped to highlight the quality of the meat and attract customers who value transparency and ethical food production.
For this hypothetical project, the goal was to enhance a product's marketability and desirability by redesigning its packaging using basic paper engineering techniques such as cartons or boxes. The focus was on creating packaging that is sustainable and designed for the professional working target audience, specifically millennials (Generation Y).
In considering sustainability, it was important to address the issue of glass packaging. Glass is heavy and requires high transport emissions, and the recycling process uses significant energy and emits pollution. Additionally, the production of glass requires the quarrying of sand, limestone, and other additives, which can create visual pollution and destroy wildlife habitats. Therefore, the challenge was to create a sustainable packaging solution that would appeal to the target audience while addressing these environmental concerns.