VIVI VERGARA
BFA GDD EXT. MAJOR
Vivi is a graphic design student, pursuing a Bachelor of Fine Arts with extended minors in Visual Arts and Graphic Design. Throughout her studies, she has explored the intersection of traditional art practices and digital media, developing a strong foundation in visual storytelling, branding, and design thinking. Vivi's work reflects her passion for creativity and problem-solving, with projects ranging from print and digital design to illustration and interactive media. As she nears the completion of her degree, she continues to refine her skills and expand her artistic practice, preparing for a dynamic career in the creative industry.
Now take a look at my work
CASA PET
Casa Pet is a brand identity project developed by Vivi Vergara, centered around a pet and farm sitting service that provides personalized care for animals while their owners are away. The branding reflects warmth, reliability, and a deep understanding of pet care, incorporating a friendly and inviting visual identity. Vivi designed the logo, color palette, and marketing materials to create a cohesive and trustworthy brand, ensuring Casa Pet stands out as a professional and compassionate service.
Vivi drew inspiration for Casa Pet from her own two dogs, Archie and Mala, whose companionship fueled her passion for pet care. Her Mexican heritage also played a significant role in shaping the brand's visual identity, particularly through the influence of Alebrijes-the brightly colored, intricately patterned folk art sculptures associated with Día de los Muertos. These elements brought a playful yet heartfelt aesthetic to the brand, symbolizing the vibrant spirit and individuality of every pet. By integrating these cultural motifs with modern design, Vivi created a brand that is both visually distinctive and deeply personal.
