MADALENE MORTON
BFA GDD MAJOR
Madalene is an attentive, innovative, and passionate designer, currently located in Walnut Grove, British Columbia. Madalene’s design ethos is mixing playfulness with purpose. She loves infusing her work with creativity and soul, while still maintaining structure and efficacy due to years of knowledge and experimentation. Her biggest inspiration is the people who surround her daily: Family, friends, soulmates, and strangers. She strives to create work and designs that accurately represents something that people can see themselves in, like looking in a mirror.
Now take a look at my work
Dean's List
2022–2024
Math and Statistics Student Association
Graphic Designer
2024–2025
Graphic Design Student Association
Brand Identity Designer
2024–2025
GRAPHIC DESIGN STUDENT ASSOCIATION
The Graphic Design Student Association was founded during the Fall 2024 semester by Hannah Lord and Lisa Visscher, with the visual identity being developed by Madalene Morton, and mascot design by Mary Ho. The GDSA brings students together through pop-ups, zine workshops, collage sessions, printmaking, and more. It’s a chance to connect with fellow designers, foster creativity, and explore design beyond the classroom.
The GDSA uses bright colours, simplistic shapes, and diverse typography to create a playful and experimental visual identity that reflects its dynamic and creative spirit. The bold and approachable aesthetic helps the GDSA stand out amongst other student associations, and resonate within design-forward communities. The visual identity is consistently applied across a variety of marketing assets, including wordmarks, posters, social media graphics, and merchandise.
THE ART OF GROWING UP
The Art of Growing Up is the culmination of Madalene's exploration of collage-making as a form of art therapy. The result was a 32-page hand-bound book featuring 9 hand-created collages, as well as a collection of information about art therapy, all rooted in research and experience. Each spread features a collage created by an interviewee, accompanied by highlights from their conversation.
By facilitating collage-making sessions with her interviewees, Madalene observed individuals express themselves through art and share personal stories often left untold. This book also serves as a tribute to those closest to her—people who played a vital role in her self-discovery, offering unwavering support. Creating the book opened the door to meaningful, eye-opening conversations that might not have happened otherwise, helping her break down emotional barriers and strengthen connections with those who matter most.
JS KARATE ACADEMY
JSKarate is a small dojo in Walnut Grove, BC, founded by Higo Sensei with a focus on traditional Japanese Shotokan karate, including kumite, kata, and kihon. With Higo Sensei relocating to Japan, the Canadian Karate Academy will take over the dojo. Instead of replacing the original brand, JS Karate Academy merges elements of both, resulting in a refreshed identity—new marks, colour palette, typography, and marketing assets like advertising, merchandise, and a redesigned website.
