RASHNEET
BFA GDD MAJOR
Rashneet is an interdisciplinary graphic designer focused on meaningful, and intentional design. She works across photography, marketing, and experiential design, drawing inspiration from her South Asian heritage and migrant experience to inform a culturally grounded perspective. Her work blends thoughtful storytelling with clean, purposeful design rooted in culture and emotion.
Now take a look at my work
University of the Fraser Valley
Indo-Canadian Studies Endowment Scholarship
2024
Dean's List
2020, 2024
SEEN AND UNSEEN
Seen and Unseen is a visual research project that explores how gestures—often subtle and overlooked—serve as a powerful form of communication across cultures. Drawing inspiration from personal experiences and those of other migrants in Canada, this project examines how instinctive gestures are interpreted and adapted over time due to cultural shifts.
Through this booklet, the evolving meanings of gestures are explored, offering insights into how they shape personal and cultural identities, enhance connections, and foster intercultural understanding.
HEALTHY CRUNCH GRANOLA BARS
Healthy Crunch is a Canadian brand known for its school-approved, nutritious snacks created with families and kids in mind. This project reimagines the packaging for their Double Chocolate Granola Bars, bringing forward the rich, chocolatey appeal while staying true to the brand’s values of health and inclusivity.
The redesigned visual directions aim to introduce a playful, organic aesthetic that balances boldness with warmth, reflecting flavor, celebrating the brand’s mission, and engaging a younger, health-conscious audience.
THREADS OF RESILIENCE: 120 YEARS OF SOUTH ASIAN JOURNEYS IN CANADA
In 2024, South Asian immigration to Canada marked 120 years—a powerful journey of resilience, perseverance, and meaningful contribution. This motion graphic video honors that legacy by showcasing key moments through archival photographs and historical storytelling, celebrating the impact of South Asian communities across generations.
