With a focus on branding and UI design, Rachel crafts thoughtful, minimal visuals that tell meaningful stories. Her work balances strategy and emotion, often exploring themes of culture, and human connection. She explores identity, tradition, and interaction through design with a calm presence and a curious mind.
Now take a look at my work
Dean's List
2023–2024
GLOBEGO
Part of the GlobeGo branding, the UI of GlobeGo website invites users into a calm, curated travel experience. The story-led navigation guide users through local gems and personalized journeys. GlobeGo wanted to inspire mindful exploration through simplicity, connection, exploration, and adventures.
GlobeGo is a travel agency that offers explorations through a lens of sustainability, personalization, and cultural connection. Designed for curious, conscious travelers, GlobeGo offers seamless trip planning centred around local gems and meaningful experiences. GlobeGo makes travel a lifestyle and positions the brand as a hub for travellers.
DIMJOY
STACK'N STEAM is a lighthearted, social game designed to be played while waiting for the dishes in DIMJOY dim sum house. Featuring playful illustrations of classic dishes and “rascal” the evil role, it invites players to connect, laugh, and cooperate. Easy to learn and full of charm, the game turns mealtime into a joyful, interactive experience that celebrates the spirit of dim sum gatherings.
DIMJOY is a modern dim sum brand that brings people together through joyful design and cultural storytelling. Blending tradition with a playful twist, the brand captures the charm of Cantonese teahouse culture, and the essence of Yum Cha culture: tea, and human connection.
LUNA
Luna is a culture-inspired mocktail brand offering a non-alcoholic gin alternative and a DIY infusion kit. Inspired by ancient Chinese poetry, moonlit gatherings, and local Hong Kong botanicals, Luna blends tradition and modernity. With delicate visuals and refined packaging, Luna reimagines drinking culture as a poetic, sensory, and alcohol-free experience.